When it comes to selling a home, homeowners often seek options that are quick, efficient, and save money. Two popular services that have gained attention recently are 72SOLD and Houzeo. Both platforms aim to simplify the home-selling process, but they do so in different ways. In this article, we’ll review 72SOLD, compare it to Houzeo, and help you decide which option might be best for your needs.
What is 72SOLD?
72SOLD is a real estate selling program that promises to help homeowners sell their property in just 72 hours. It was founded by real estate expert Greg Hague, and the platform offers a unique, fast-track approach to selling homes by creating competitive bidding environments. The idea is to generate offers quickly and maximize the sale price in a short period.
How 72SOLD Works
- Step 1: Homeowners fill out a form with details about their property.
- Step 2: A real estate professional affiliated with 72SOLD will schedule an in-person meeting to evaluate the home.
- Step 3: After the evaluation, 72SOLD helps you price your home competitively and sets up a 72-hour auction-style sale process.
- Step 4: Interested buyers place offers within a 72-hour period, creating a competitive bidding atmosphere.
This strategy aims to sell homes faster by creating urgency and competition among buyers.
What is Houzeo?
Houzeo, on the other hand, is a flat-fee MLS listing service that allows homeowners to list their property on the Multiple Listing Service (MLS) without paying traditional real estate agent commissions. Houzeo is designed to give sellers more control over the selling process while saving them thousands of dollars in commission fees.
How Houzeo Works
- Step 1: Sellers choose a listing package on Houzeo’s platform and fill out necessary property details.
- Step 2: Houzeo lists the property on MLS and other real estate websites, such as Zillow, Realtor.com, and Redfin.
- Step 3: Sellers manage their listing, schedule showings, and negotiate offers directly through the Houzeo dashboard.
- Step 4: Once an offer is accepted, Houzeo helps with the paperwork and closing process, making it a more streamlined experience for those comfortable with handling some parts of the sale.
Houzeo primarily targets sellers who are looking to save on commission costs and prefer a more DIY approach to selling their homes.
72SOLD vs. Houzeo: A Quick Overview
Let’s first take a look at a quick overview of the features offered by both platforms.
| Feature | 72SOLD | Houzeo |
|---|---|---|
| Selling Timeframe | 72 hours (auction-style sale) | Varies (seller-managed) |
| MLS Listing | No | Yes |
| Agent Involvement | Yes | Optional (Flat-fee service) |
| Cost | Traditional agent commissions | Flat-fee (varies by package) |
| Control Over Sale | Low to moderate | High |
| Marketing Exposure | Limited (auction-based) | High (listed on MLS & websites) |
| Target Audience | Sellers seeking a quick sale | Sellers looking to save money |
| Home Value | Based on competitive bidding | Based on seller’s pricing |
| Buyer Offers | Competitive bids in 72 hours | Varies, can negotiate offers |
| Closing Process | Handled by real estate agents | Managed by seller, assisted by Houzeo |
| Availability | Limited to certain regions | Nationwide |
72SOLD Reviews: Key Insights
72SOLD has gained traction for its speed-focused approach to selling homes. Here’s what most reviewers say about the platform:
- Speed: The 72-hour promise is appealing for those who want to sell quickly, and many reviews praise the platform for its ability to generate fast offers.
- Competitive Bidding: The auction-style format encourages competition among buyers, often driving the price higher than expected.
- Agent Expertise: Since 72SOLD works with real estate agents, sellers still benefit from professional expertise in pricing and marketing their property.
- Limited Flexibility: Some reviewers noted that 72SOLD’s process can feel a bit rigid, as sellers have less control over the final selling price compared to traditional or DIY methods.
Houzeo Reviews: Key Insights
Houzeo has a very different approach, and reviews reflect its focus on control and cost savings.
- Cost Savings: Houzeo allows sellers to avoid paying traditional agent commissions, potentially saving them thousands of dollars. Many reviews highlight this as the main benefit.
- Control Over Sale: Sellers appreciate the control they have over pricing, scheduling showings, and negotiating offers. Houzeo is ideal for hands-on homeowners who prefer to be involved in every step of the process.
- MLS Exposure: Since Houzeo lists properties on the MLS, sellers gain access to a wide pool of buyers, increasing the chances of a sale. Many reviews note that the exposure provided by Houzeo rivals traditional real estate methods.
- DIY Experience: Some sellers who aren’t comfortable managing the sales process themselves mention that Houzeo might not be the best fit for them. Unlike 72SOLD, which pairs sellers with real estate agents, Houzeo’s process is more hands-on.
Detailed Table: Specs and Features
| Feature | 72SOLD | Houzeo |
|---|---|---|
| Pricing Model | Traditional agent commission | Flat-fee MLS listing |
| Property Evaluation | Real estate agent assessment | Seller self-assessment |
| Listing Type | Not listed on MLS | Listed on MLS |
| Sale Method | Auction-style bidding process | Traditional offers and negotiations |
| Marketing Strategy | Limited exposure through agent connections | Listed on popular real estate websites (Zillow, Realtor.com, etc.) |
| Control Over Showings | Managed by agent | Managed by seller |
| Offer Management | Handled by agent, competitive bidding | Handled by seller, multiple offer management through dashboard |
| Contract Negotiation | Handled by agent | Seller manages, assistance provided |
| Closing Process | Managed by agent | Managed by seller with Houzeo support |
| Customer Support | Agent support | Houzeo customer service |
| Technology Integration | Limited | High (dashboard for managing listing, offers, and showings) |
| Mobile Access | No dedicated app | Yes (mobile-friendly dashboard) |
| Availability | Limited regions (Arizona, Colorado, and others) | Nationwide |
| Who It’s Best For | Sellers who want to sell fast and don’t mind paying commission | Sellers who want control and cost savings |
Pros and Cons of 72SOLD
Pros:
- Quick Sales: The 72-hour sale period is highly attractive to sellers in a hurry.
- Competitive Pricing: The bidding process can result in offers that exceed initial asking prices.
- Professional Guidance: Since agents are involved, sellers can rely on expert help throughout the process.
Cons:
- Limited Control: Sellers have little say in the bidding process and the final sale price.
- Commission Fees: Like traditional real estate methods, 72SOLD charges commission fees to real estate agents.
- Limited Availability: 72SOLD is not available nationwide, so some homeowners may not be able to use the service.
Pros and Cons of Houzeo
Pros:
- Cost-Effective: Sellers can save thousands by avoiding traditional commission fees.
- Control: Houzeo offers sellers full control over their listing, pricing, and negotiations.
- Nationwide Availability: Unlike 72SOLD, Houzeo is available across the United States.
Cons:
- DIY Approach: Sellers need to be comfortable managing parts of the sales process themselves.
- Less Support: While Houzeo offers customer service, it may not compare to the personalized support of working with a real estate agent.
Which Service is Best for You?
Choosing between 72SOLD and Houzeo comes down to your specific needs and preferences as a homeowner. Here’s a quick breakdown of who each service is best suited for:
- 72SOLD: If you’re looking for a fast sale and don’t mind paying for the services of a real estate agent, 72SOLD might be the right choice. It’s ideal for sellers who prioritize speed and are located in regions where 72SOLD operates.
- Houzeo: If you prefer to save on commission fees and want more control over the home-selling process, Houzeo is an excellent option. It’s especially suited for DIY homeowners who are comfortable handling tasks like pricing, negotiating, and managing showings.
Final Verdict
Both 72SOLD and Houzeo offer unique advantages and cater to different types of sellers. If speed and professional guidance are your priorities, 72SOLD can help you achieve a fast sale
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